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2 Ways to Track Lead Generation with Google Analytics

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Intro ​​I’m going to show you the best way to track lead generation in Google Analytics along with a common alternative you should stay away from and why. Why you absolutely need Google Analytics for tracking lead generation Before you do absolutely anything toward generating leads, you must have a way to measure your leads. This is non-negotiable. I'll spare you the 7 reasons you should use Google Analytics to track leads and boil it down to one sentence:  ​If you can't measure, you can't improve. Google Analytics is constantly evolving. For context, I'll share with you where Google Analytics tracking is today and where it's going so I can prepare you for the upcoming changes. Universal Analytics (UA) vs Google Analytics 4 (GA4) Before I show you how to track leads with Google Analytics, I need to distinguish between versions of Google Analytics and which one I'll be covering to track leads.  Google Analytics has grown over the years. At the moment, there are
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Chatbots vs. Webforms: Which is Better for Lead Generation?

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Table of contents The Chatbots vs Webforms Fight For Lead Generation Champion 1. Chatbots stay above the fold and visible to website visitors at all times 2. Chatbots are dynamic, interactive, and programmable 3. Chatbots have a familiar conversational interface 4. Chatbots are funnels in your lead generation funnel 5. Chatbots are built on decision trees 6. Chatbots can be personalized The verdict between chatbots vs webforms for lead generation   The Chatbots vs Webforms Fight For Lead Generation Champion The chatbots vs webforms topic has been carefully considered by marketers to give their lead generation campaigns that extra edge in performance. Before we jump in, let me take a moment to address the elephant in the room. There are tons of chatbot software options in the market and they all have different bells and whistles.  In this post, I'll be sharing my experience generating leads with Quriobot and how I came to my conclusion on the chatbots vs webforms debate after captu
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